Overview
Joe Services is a construction company specializing in home renovation and building services.
The existing brand and website made it hard for potential clients to quickly understand what the company offers and feel confident moving forward.
I redesigned the brand identity and website to create a more modern and cohesive experience, with a clearer structure and stronger visual direction across digital and physical touchpoints.
My contribution
Led the visual identity and website redesign, including logo, business cards, and overall brand direction.
Focused on creating a clean, professional experience that clearly communicates services and builds trust.
Scope
Logo design
Website design
Business cards
Brand identity
Year
2025
Process
Problem
I reviewed the existing website and brand to understand where things felt unclear or inconsistent.
The brand lacked a strong identity, which made it harder for potential clients to quickly understand the services and feel confident moving forward.
Strategy
I focused on defining a clean and professional direction that feels reliable and easy to navigate.
This included simplifying the layout, improving content hierarchy, and selecting typography and colors that feel modern and consistent.
Design
I redesigned the website to better highlight services and guide users toward taking action.
At the same time, I developed a cohesive brand identity, including logo and business cards, to ensure consistency across all touchpoints.
Collaboration
I worked closely with the client throughout the process, refining the design based on feedback and making sure it aligned with their goals.
Outcome
The result is a clean and cohesive brand experience that improves how Joe Services presents itself and makes it easier for potential clients to understand the services and take action.
The redesigned website simplifies navigation and highlights key information, while the updated visual identity creates a more consistent presence across digital and physical touchpoints.