Overview
Purple is a women-to-women wellness app designed to create a safe, inclusive, and trustworthy experience for women seeking massage therapy services.
Many existing platforms lack transparency and personalization, making it difficult for users to feel confident when booking wellness services.
This project focuses on designing a solution that prioritizes clear communication and a seamless booking experience.
Problem
Women often struggle to find massage services that feel safe, trustworthy, and tailored to their needs. Many platforms lack transparency, making it difficult for users to feel confident when booking.
Solution
Purple connects users with trusted female massage therapists through a seamless, secure booking experience. The design focuses on clarity and ease of use to improve user confidence.
My contribution
UX/UI Design
User Research
Wireframing & Prototyping
Usability Testing
Year
2025
Process
Research & Insights
I conducted qualitative user interviews and analyzed existing AI-driven financial tools to understand how users interpret and act on financial data.
A key insight was that users often feel overwhelmed by complex information and need clear, structured insights they can quickly trust and act on.
Strategy
Based on these findings, I defined principles for how financial insights should be communicated more clearly.
I translated research into design principles focused on simplicity, transparency, and reducing cognitive load through clear hierarchy and concise content.
Concept Development
I contributed to shaping how AI-generated recommendations are presented, exploring how to make them more understandable and actionable.
This included defining key interaction moments such as risk selection, recommendation clarity, and follow-up actions.
Outcome
The final concept presents AI-powered financial insights in a clear and digestible way.
By focusing on simplicity and structure, the experience helps users better understand recommendations and make more confident decisions.
This approach transforms complex financial data into a more accessible and user-friendly experience.